Voma supports a variety of triggers and actions for your payment pages, depending on your payment page settings and which email platform (and/or Zapier) you have integrated with Voma:

Please visit the guides above for a list of the available triggers and actions for each platform.

In this guide, we will use ActiveCampaign as an example of how to set up automations for your email platform when someone submits a payment page in Voma.


Prerequisites

Before you can import products and prices from Stripe, please verify:


Table of Contents


Create an automation that is triggered when someone purchases the main product

Go to the Automations tab of the payment page editor and click Add Automation:

Select On purchase main product as the automation trigger:

This trigger happens when someone purchases the main product defined in the Product & Pricing tab of the payment page editor.

Select your action and action details (i.e. name of list, tag, etc.), and then click Add:

The automation will now be visible on the Automations page:


Create an automation that is triggered when someone purchases the order bump

Go to the Automations tab of the payment page editor and click Add Automation:

Select On purchase order bump as the automation trigger:

Please note that this trigger will only be displayed if you have enabled an order bump on your payment page.

Select your action and action details (i.e. name of list, tag, etc.), and then click Add:

The automation will now be visible on the Automations page:


Create an automation that is triggered when someone purchases the upsell

Go to the Automations tab of the payment page editor and click Add Automation:

Select On purchase upsell as the automation trigger:

Please note that the On purchase upsell trigger will only be available if you have added an upsell to your payment page.

Select your action and action details (i.e. name of list, tag, etc.), and then click Add:

The automation will now be visible on the Automations page:


Create an automation that is triggered when someone cancels their subscription for the main product

Please note: this automation will only be available for your payment page if you have a subscription main product on your payment page.

Go to the Automations tab of the payment page editor and click Add Automation:

Select On cancel subscription for main product as the automation trigger:

Please note that the On cancel subscription for main product trigger will only be available if your main product defined in the Product & Pricing tab is a subscription.

Select your action and action details (i.e. name of list, tag, etc.), and then click Add:

The automation will now be visible on the Automations page:


Create an automation that is triggered when someone cancels their subscription for the order bump

Please note: this automation will only be available for your payment page if you have a subscription order bump enabled on your payment page.

Go to the Automations tab of the payment page editor and click Add Automation:

Select On cancel subscription for order bump as the automation trigger:

Please note that the On cancel subscription for order bump trigger will only be available if your order bump on the payment page is a subscription.

Select your action and action details (i.e. name of list, tag, etc.), and then click Add:

The automation will now be visible on the Automations page:

Create an automation that is triggered when someone cancels their subscription for the upsell

Please note: this automation will only be available for your payment page if you have a subscription upsell enabled on your payment page.

Go to the Automations tab of the payment page editor and click Add Automation:

Select On cancel subscription for upsell as the automation trigger:

Please note that the On cancel subscription for upsell trigger will only be available if the upsell on your payment page is a subscription.

Select your action and action details (i.e. name of list, tag, etc.), and then click Add:

The automation will now be visible on the Automations page:

GDPR automations

If you have integrated Voma with one of our direct email integrations and enabled the GDPR checkbox on your payment page, Voma will automatically apply tags to subscribers in your email platform in some cases:

  • If someone checks the GDPR checkbox when submitting the payment page, add "Voma - GDPR consent" tag to your email platform

  • If someone is in EU when submitting the payment page, add "Voma - Customer in EU" tag to your email platform

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